Steve Oliver.

Marketing Creative Lead — Promoted from Web Developer

• Turn complex metrology technology into clear visuals and messaging that explain how the instruments work and what they do.
• Create product pages, brochures, sales presentations, blogs, and case studies, working with Sales and Engineering to verify technical accuracy.
• Produce 3D animations and motion graphics for sales, website, and social campaigns.
• Redesign and maintain API’s multilingual website, including a recent homepage redesign and ongoing updates to page layouts and navigation.
• Designed and launched customer support and reseller portals.
• Plan and build Google Ads and Microsoft Advertising campaigns, including keyword strategy, ad copy, budgets, UTM tagging, landing-page alignment, and conversion setup.
• Built a multi-source lead reporting workflow consolidating calls, web forms, and content downloads into a weekly management view.

Web Design / 3D Animation

• Produced 3D training animations and technical product videos for industrial audiences using Cinema 4D and Adobe tools.
• Designed websites and digital content; created KeyShot CAD renderings, product photography, retouching, and InDesign layouts.

Freelance Web & Graphic Designer

• Designed brand identities, logos, print collateral, and promotional creative for small-business clients.
• Built and maintained WordPress websites end to end; produced video, photography, and design assets across Adobe and 3D workflows, including special effects for music videos.